Feature Articles
  • Interpretive     Marketing and     Interpretation

  • Resources:     They're Not Just     in the Bank

  • Working in a     Vacuum Really     Sucks

  • Brainstorming

  • Interview:
    Jim Van Bochove

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Welcome to the first chapter of The Stone Soup Storyteller!

As many readers may be aware, The Stone Soup Storyteller seeks to educate, inspire and liberate the interpretive community; to make connections between interpretive sites; and to help organizations build public awareness.  In this spirit, it seemed especially befitting for the inaugural issue to include articles that closely reflect these objectives.  While it is not currently our intention that each chapter will have a theme, you will likely notice the focus on creative problem solving, gaining fresh perspectives, and seeing hidden opportunities throughout the articles, interviews and resources in this chapter.

As in this chapter, all future chapters of The Stone Soup Storyteller will contain feature articles on a variety of topics, interviews with individuals associated with the interpretive field, resources and departments wherein readers can find answers to their questions, share their experience with colleagues, and gain a deeper appreciation for the interpretive community of which they are a part.  Given the vast range in size and scope of interpretive sites, the overall content of The Stone Soup Storyteller will be developed to match.  Every effort will be made to cover the extreme ends of the spectrum from very small, independent nature sites to huge, internationally recognized heritage sites and everything in between.

As you read each chapter, be aware of two things.  First, that The Stone Soup Storyteller is a free offering of Stone Soup Communications.  Second, that The Stone Soup Storyteller contains no advertisements.  We are dedicated to making this an ad-free publication so that the focus remains on the information.  Together, these two aspects will allow you to enjoy each chapter comfortable in the knowledge that The Stone Soup Storyteller will not cost you anything nor will it try to sell you anything.

In return, all we ask is your participation in the form of feedback that will be used to shape this publication so that it best serves you and your fellow interpreters.  There are two ways you can give your feedback: by sending us your comments and suggestions via the Suggestion Box; or by sharing your opinions through the Voice Your Choice department, a section wherein you can give your input on new departments or features being considered for inclusion in The Stone Soup Storyteller.  We also encourage you to make other interpreters aware of this publication, because increasing its readership strengthens its overall interpretive network and its value to you.

Beyond all else, it is the intention of this publication to provide inspiration and information that will help you make your interpretive site the best it can be.  So, sit back and enjoy the first chapter and let us know what you think!

In This Chapter:

Interpretive Marketing and Interpretation: Finding the Connections
What is marketing really and what is its correlation to interpretation?

Resources: They're Not Just in the Bank
A quick reminder of often-overlooked resources that may prevent your next big (unfunded) idea from going the way of the dodo.

Working in a Vacuum Really Sucks: Looking Beyond Your Own Backyard
When it comes to problem-solving, it pays to look beyond your own backyard. Find out why.

Brainstorming: An Introduction to Creative Idea Generation
What is brainstorming and how can interpretive sites harness its power?

Stone Soup Storyteller Interview: Jim Van Bochove
Director of Workforce Development
Henry Ford Museum & Greenfield Village, Dearborn, Michigan

Jim shares his insights on the challenges and opportunities faced by large heritage sites and interpretation as a whole, and offers an in-depth look at the site fondly referred to as "America's Hometown."

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