The tetragon (or square) is a symbol of man's desire to understand and bring order to his existence by interpreting the world around him. In ancient times, when the world was thought to be flat, many cultures used a square to represent the Earth. In ancient India, the world was named "chaturanta" meaning literally "having four sides." Even today, common phrases like " the four corners of the Earth" linger, echoing this ancient belief. We chose the square in our logo as a symbol to represent the Earth and Stone Soup's dedication to its preservation.

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       Among the simplest of geometric shapes, the triangle stands for focus and clarity and symbolizes Stone Soup's three areas of concern - history, heritage and the environment. As a shape used in nearly every culture to represent motion and direction, our triangle points toward that which ties us all together - the Earth (see tetragon above). Last, in ancient Greek (delta) and Hindu (Durga) contexts, it is a symbol of awakening and rebirth.

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       Stone embodies three powerful concepts for us. First, stone symbolizes the Earth, nature and the environment. Second, it stands for our wish to make something lasting - a company with strong convictions grown through dedication and perseverance. Third, it represents a connection with the past; many cultures revere rocks as having a timeless bond to heritage and ancestry. Items or structures fashioned of stone are often all that survives to tell the stories of ancient peoples.

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       In some ancient traditions, the soul's search for understanding is thought to be reflected in the lizards' sun-seeking ritual. The Roman's (who believed that lizards hibernated) saw
them as metaphors of rebirth and resurrection. They have come to represent acute 
perception in many Native American cultures that also associate the lizard with dreams
and the interpretation of dream images. The lizard's skin shedding also evokes the idea
of rebirth and it is in this context that it stands for Stone Soup's "rebirth" as a champion
of interpretation and conservation.

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(630) 629-SOUP
Stone Soup Communications.
A division of The Jorn Group, Ltd.